Last week I wrote about the Transportation-Communication Revolution that has fostered economic growth around the world.[1] Yes, it may have sped up the international spread of the coronavirus but, if so, that is a short-run effect. Prosperity has been the long-run result.
In the late nineteenth century another transportation-communication revolution took place, as railroads enabled products to be sold over vast geographical distances.[2] In the United States this led to the emergence of mass marketers like Montgomery Ward and Sears, which sent catalogs, products and even kits for building houses all around the country.
For years I’ve heard about the academic pressure to publish. Now, as a graduate student, I’ve come across some results of that pressure. These are books that make an interesting subject dull.[1] I’ll consider one of them, Sacred Gifts, Profane Pleasures, in this post.
To be sure, my professors have taken pains to assign only books they consider important and relevant, the “cream of the crop.” (One professor advised his class that if we didn’t like these, we would hate the ones he had rejected.) Nevertheless, a few clunkers come through. Well, I consider them clunkers. As an editor (current and past), I am frustrated when I see tremendous talent combined with disappointing execution.
The book I’m commenting on was praised on its cover as “superior and fascinating.” It reflects enormous research (12 years’ worth), including meticulous gathering of visual artifacts across two continents and several centuries. And it exhibits heroic efforts to come up with new interpretations. But, in my view, its impact is restricted by having to meet the academic goals that lead to tenure and full professorship.
Marcy Norton’s Sacred Gifts, Profane Pleasures: A History of Tobacco and Chocolate in the Atlantic World[2]is the story of how tobacco and chocolate, substances that were part of pre-Columbian social and religious rituals in Mexico and Central America, became popular products in Europe during the 1600s.
