For years I’ve heard about the academic pressure to publish. Now, as a graduate student, I’ve come across some results of that pressure. These are books that make an interesting subject dull.[1] I’ll consider one of them, Sacred Gifts, Profane Pleasures, in this post.
To be sure, my professors have taken pains to assign only books they consider important and relevant, the “cream of the crop.” (One professor advised his class that if we didn’t like these, we would hate the ones he had rejected.) Nevertheless, a few clunkers come through. Well, I consider them clunkers. As an editor (current and past), I am frustrated when I see tremendous talent combined with disappointing execution.
The book I’m commenting on was praised on its cover as “superior and fascinating.” It reflects enormous research (12 years’ worth), including meticulous gathering of visual artifacts across two continents and several centuries. And it exhibits heroic efforts to come up with new interpretations. But, in my view, its impact is restricted by having to meet the academic goals that lead to tenure and full professorship.
Marcy Norton’s Sacred Gifts, Profane Pleasures: A History of Tobacco and Chocolate in the Atlantic World[2]is the story of how tobacco and chocolate, substances that were part of pre-Columbian social and religious rituals in Mexico and Central America, became popular products in Europe during the 1600s.
I used to think that the advent of factories marked the start of the Industrial Revolution. But there were factories operated by slaves in the West Indies a century before the Industrial Revolution began around 1750. Those factories were called plantations.
While the factory—“a building or set of buildings with facilities for manufacturing”—did typify the Industrial Revolution, such a construction had appeared a century earlier in Barbados in the West Indies. By the 1660s, English owners of sugar plantations had developed an “agro-industry,” fueled by slave labor.
The consumption of sugar skyrocketed in England in the seventeenth century, and the English in Barbados (and soon, Jamaica) took advantage of the demand. In his 1985 book Sweetness and Power, Sidney W. Mintz described a system he calls “the closest thing to industry that was typical of the seventeenth century”—Barbados sugar plantations.[1]
The plantations were not just agriculture; they involved a highly complex process that started with sugar cane planting and ended with at least partially refined sugar.Slaves planted and harvested the cane, extracted its juices, and boiled those juices into products of various levels of refinement, from molasses to sugar. A typical plantation had one or two extraction mills, a boiling house, a curing house, a distillery, and a warehouse.
“The heat and noise were overpowering, there was considerable danger involved, and time was of the essence throughout, from the moment when the cane was perfect for cutting until the semicrystalline product was poured into molds to drain and be dried,” Mintz wrote.[2]